Find Web Developers
Find Web Developers

Three Key Reasons Why a Freelance Web Designer Should Start Producing Web Video Today

Producing web video is a difficult, yet rewarding, experience. If you have kept saying to yourself “I’ll have a look at it tomorrow” for the past year, then it’s time to take that tomorrow and make it a now. In this article we’ll see why Web Video is such an important skill for web designers and web developers, and the key reasons why a simple web video can produce so much more conversions than a block of text stating the same information.

Why Video in first place?
The answer seems obvious: we live in a video world. Everybody watches tv, and YouTube along with all its clones bought video to the web with an earth shattering success. As always, however, there are some less obvious reasons why web video is so important.

1. Video allows to show rather than explain
Sounds too obvious? It isn’t. A video tutorial or a video eLearning session can quickly convey the point and show exactly the steps that have to be accomplished in order to get the expected result. Compare this with the last time you tried to build an Ikea furniture. Despite the excellent instructions, chances are the ‘M’ screw did not fit exactly in the ‘K’ socket. You had to find out by yourself that it had to be inserted from the rear side, or something like that. This would not happen with a video, as you see what happens in real time.

2. Video can persuade a wider audience
Let’s face it: when you communicate you are also trying to persuade. Of course traffic informations or stock fluctuations are just that: informations. But as you begin writing a blog post, or simple new year’s greetings card your goal is to send a message and an efficient one. Now, video is easier as it works on so many levels with respect to the spoken, or written, word. You can leverage music, after effects motion graphics, or even the always popular handsome guy or gal that presents the video. The connection in video just happens quicker and there’s less room for misunderstanding the message.

3. Video has an high perceived value
For centuries anybody could be a poet. All that was needed were basic language skills and some free time. That’s why so many people write poems, and bore their friends to death by reading and re-reading their works of art. There are way less novels because writing a novel requires so much more time. On the web, where five hundred words are a long essay, everybody can publish tons of content. Does this mean this content is worth reading? Probably not, just as the many poems written by casual poets are, to put this bluntly, pure junk.

Video, on the other hand, is much harder to produce, edit, and distribute. Most people lack the skills needed to produce a decent web video. And with decent, I mean something that meets the basic requirements of a glitch free image, clear audio, and coherent structure. True, nowadays you can just use an iPhone, trim the beginning and the end, then upload to YouTube, but this is not what a potential client wants to see. So, being able to produce a clean, well edited, video is a valuable skill that leads to high perceived value.

To sum all this up, video is both a more efficient and has a perceived higher value with respect to a blog post or sales page. Note that I don’t say video is better. A good copy will outperform any mediocre video. Also, in some segments text can’t be beaten by a video: if you are looking for Los Angeles Flight schedules, the last thing you want is a 3 minutes long video that delays you when a textual timetable is all you were looking for. But looking carefully there’s always a place for a complimentary video (say, how to check if your luggage fits in the cabin luggage restrictions) to be placed next to plain text informations.

Comments are closed.