Find Web Developers
Find Web Developers

Ecommerce Website Development Companies

September 9th, 2018

Ecommerce website development is a popular option for businesses, given their immense scope in facilitating sales and transactions online, safely and conveniently. Contrary to regular websites that merely provide information on a company’s products and services, e-commerce websites enable visitors to also purchase the products. These are then delivered at the customer’s doorstep within the stipulated time.

Ecommerce or electronics commerce web development services are available readymade (such as shopping cart solutions) or custom-made from service providers. While the readymade ones are available with yearly subscriptions, the bespoke ones are designed as per specific customer requirements. Some exciting features of an ecommerce website are sales tracking, payment gateways, image upload, and currency exchange. Other supporting features include web certificates, promotions, discounts and newsletters.

Ecommerce Website Development for Optimized Online Presence

The utility of ecommerce website development has enhanced in the recent times, with the advent of credit cards. Credit cards facilitate easy and simple steps to online payment. With the increasing popularity of ecommerce websites, their innovativeness, advancement and safety have also gone up. In the wake of the 2008-2009 recession, all ecommerce website development companies are promising to outdo their competitor, be it costs, design, appeal, attractiveness or navigability. Therefore, seeking the right ecommerce web site development company is vital.

The best service providers ensure error-free functioning of the website by employing the best and most advanced support-based application software. Since online commerce can happen anytime during a day, the application must be able to function accurately without any human intervention at all times. Hence, spending time on the Internet to find the best service provider is a must in ensuring the success of your ecommerce website.

How to Select an Ecommerce Website Development Company?

These tips can help you find the best ecommerce or electronics commerce / web development company:

Specialization, creativity and capabilities: Choose a service provide with expertise and experience in its domain. You can browse through their portfolio, understand their capabilities, talk to references or visit their blogs to gather information. A competent service provider provides the best creative inputs for your website, delving on their vast experience and thus creating a website that surpasses your expectations.

Choose a service provider that can enhance your sales through optimized content or website development. This includes utilizing search engine optimization, pay per click, or search engine marketing services to increase viewer traffic. Also, choose professionals who work in sync with your team to deliver the best, customized services for your business needs.

Delivering Value With Search Engine Marketing & Web Analytics

September 9th, 2018

In today’s difficult economic environment it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives. It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM.

Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

How can SEM & Web Analytics help your business?

Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use pay-per-click advertising to target a 15 mile radius, manage the daily expense, and increase traffic to your site by over 30%. Furthermore, the previous implementation of SEO could reduce your business’s overall cost-per-click (CPC). Google Analytics (web analytics application) can gather traffic information, guidance to enhance customer experience, develop custom reports, and implement advanced segmentation to show which ads/segments are responsible for generating sales or specific activities (conversions).

There are several advantages to using SEM with Web Analytics. Most SEM services provide the opportunity to implement A/B or Multivariate testing and the ability to determine which advertisements lead to a purchase. The web analytics application can test the responses to improve purchase or engagement of landing pages used in SEM campaigns.

Why Testing & Measuring Matters?

The ability to test and measure SEM programs can save you time, money, improve efficiency, and productivity. Once there are established results from a campaign, it should be easier to implement improvements and modifications to improve similar campaigns. There is also an opportunity to develop best practice for future campaigns. The result of your organization’s efforts will provide benchmarks for other campaigns and a basis for vendors, partners, or affiliates. The bottom line is saving and a bigger bang for marketing campaigns.

Where to go from here?

It is important that your business evaluates their internal resources especially IT, Web Development, and Marketing teams. Remember that this is an investment and it will not produce instant results. The implementation of SEM and Web Analytics will require communication among all business units. The business must “buy in” or use a SEM vendor but be sure to take into consideration external and internal factors for success.

The first step would be to determine which web analytics application to use. A popular application is Google Analytics and it’s free. There are other web analytics such as Omniture, Coremetrics, Webtrends, and more. Our suggestion would be to do a little research on the best option available based on functionality, cost, feature, and type of industry your business is in. All of these systems have their advantages and disadvantages but it is important to understand how they collect data and whether or not you want to purchase the software versus on-demand services.
The next step would be to determine which SEM services provide to use based on target audience, visibility, and testing options. Our suggestion would be to test the performance of the campaign with two different service providers and eliminate one of the options based on the campaign’s success. Be sure to carefully monitor ad variations, keyword effectiveness, and most importantly “conversions” (purchases or registrations).

Finally, we would recommend that the business develop a process to implement and communicate SEM & Web Analytics services. The communication of SEM and Web Analytics services will be important for all of the key stakeholders to understand these services and their role in supporting the business objectives. The implementation process will help to “flush out” any potential challenges and reduce the cost.

Conclusion

Many organizations have difficulty communicating across business units and effectively implementing changes within their company. Be clear in communicating how SEM & Web Analytics can help the business. Remember that testing and measuring search engine marketing will reduce cost, increase marketing efficiency, and improve productivity among business units. The challenge of embarking on the journey to implement SEM & Web Analytics will be filled with obstacles so be specific in your objectives and show the value of your programs.

Small Business Web Design Service

September 7th, 2018

Apart from being an important center in the financial and manufacturing sector, New York also serves as the hub for a large number of small business firms. To help these firms emerge as powerful businesses in New York, a number of small business web design firms are now offering their value added services at affordable rates.

Most New York based web design companies are highly competitive and aim at ensuring increased business opportunities for clients through effective web design and implementation services. These web design firms in New York are equipped with the latest high-end graphics software and web development software. They also have the services of experienced programmers working with them. With such expertise, most web pages being developed by these firms maintain contemporary standards with interactive features including audio and video incorporated in them.

With lots of competitive websites being uploaded frequently, higher search engine rankings are crucial for an increased volume of user traffic. To attain such top ranking in major search engines such as Google, Yahoo and MSN, most web design firms in New York also offer dedicated Search Engine Optimization (SEO) services. The organic SEO methods such as ‘The White Hat Method’ being adopted by these web design firms are so successful that their client websites often find a top position in the search results of major search giants.

Most of these web design companies also undertake other related services such as online marketing, paid advertising and Pay per Click (PPC) services. Besides, they provide redesign services for existing websites which will give them a more professional image.

To address the needs of the increasing small business communities in New York, most web design firms in New York are now providing their services in all major cities including Albany, Beacon, Buffalo, Cortland, Fulton, Glen Cove, Hudson, Jamestown, Middletown, Rochester and Watertown in New York. The quality services being offered by the small business web design firms in New York can surely make a positive and progressive impact on your small business venture.